If you frequent the NYC subway system in any capacity, you have surely seen the giant billboards - in nearly every subway car on nearly every line - for Dr. Zizmor ("Dr. Z," if you will).
His chubby little face smiles right underneath a gigantic rainbow, and Dr. Z (a dermatologist, it seems, and one with an unlimited advertising budget - although one that obviously does not include a graphic designer of any sort) implores us to all consider the multitudes of imperfections that our skin surely has. Wrinkles? Dr. Z'll take care of 'em. Zits? Dr. Z will zap 'em. Veins? Dr. Z will banish every unsightly mark on your skin.
Today, I was riding home in a daze from the most boring grant application meeting ever in the history of ever, and happened to look up and spot one of Dr. Z's giant rainbows. However, instead of explaining how he would rid my skin of zits, veins, and wrinkles, he was suggesting that I needed to tighten my skin to preserve my youthful appearance!
And Dr. Z's method of skin-tightening-youthfulness? Why, "a gentle cryogenic spray," of course!
Now, unless you're Michael Jackson going bonkers in a hermetically-sealed underground lair in Dubai, you gotta be slightly off-kilter (and more than hint desperate) to feel as if there could possibly be anything gentle about a cryogenic spray.
I won't be able to sleep tonight with thoughts of Dr. Z laughing like a maniac while spraying my face with the steam from dry ice racing around my brain. Someone should revoke his subway advertising license.